游乐设备行业近年出现下滑趋势，具体可从以下几个方面分析

一、市场需求结构变化与消费升级

1. 新兴娱乐方式的冲击

以密室逃脱、剧本杀为代表的沉浸式娱乐和VR/AR技术体验快速崛起，分流了传统游乐场的核心客群。例如，青少年更倾向于选择互动性强、社交属性高的新兴娱乐项目，而传统游乐设备因缺乏创新难以吸引年轻群体。此外，线上娱乐（如在线K歌、短视频）的普及也降低了线下娱乐需求，KTV行业中老年用户占比上升至40%以上，进一步挤压了传统游乐设备的市场空间。2. 消费者偏好转向智能化与体验化随着科技发展，消费者对游乐设备的需求从单纯的机械刺激转向沉浸式、互动式体验。例如，融合AI、虚拟现实技术的设备成为市场新宠，而传统设备若未能及时升级，容易被市场淘汰。然而，部分企业研发投入不足，如金马游乐2024年研发费用同比下降7.95%，导致产品竞争力减弱。3. 价格战与性价比替代行业内价格竞争激烈，部分游乐场通过大幅降价吸引客流（如门票从199元降至9.9元），但低价策略导致利润空间压缩，且吸引的多为打卡党，消费频次低，难以持续盈利。同时，消费者倾向于选择性价比更高的替代品，如亲子研学、户外探险等新兴项目，进一步削弱了传统游乐设备的需求。LED">ABSolute;top:0;border:0;width:undefinedpx;height:undefinedpx;" SANdbox="allow-forms allow-popUPS allow-popups-to-escape-sandbox allow-same-origin allow-scripts allow-top-navigation-by-user-activation" frameborder="0" marginwidth="0" marginheight="0" vspace="0" hspace="0" allowtransPARency="true" scrolling="no" allow="attribution-reporting; run-ad-auction" src="https://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-6745515041074118&ouTPUt=html&adk=1812271804&adf=3279755396&abgtt=6&lmt=1748156840&plaf=1%3A2&plat=1%3A128%2C2%3A128%2C9%3A134250504%2C16%3A8388608%2C17%3A32%2C24%3A32%2C25%3A32%2C30%3A1081344%2C32%3A32%2C41%3A32%2C42%3A32&plas=423x756_l%7C423x756_r&format=0x0&url=https%3A%2F%2Fwww.bizrobot.com%2Fcompany_bloginfo.php%3Fact%3D1&pra=5&wgl=1&aihb=0&asro=0&aifxl=29_18~30_19&itsi=3&aiapm=0.05000783260562319&aiapmi=0.16&aiact=0.7252822920899102&aicct=0.7&ailct=0.5848985667413091&aimart=9&uach=WyJXaW5kb3dzIiwiMTkuMC4wIiwieDg2IiwiIiwiMTM2LjAuMzI0MC45MiIsbnVsbCwwLG51bGwsIjY0IixbWyJDaHJvbWl1bSISIjEzNi4wLjcxMDMuMTEzIl0sWyJNaWNyb3NvZnQgRWRnZSIsIjEzNi4wLjMyNDAuOTIiXSxbIk5vdC5BL0JyYW5kIiwiOTkuMC4wLjAiXV0sMF0.&dt=1748156840219&bpp=44&bdt=10&idt=53&shv=r20250521&mjsv=m202505210101&ptt=9&saldr=aa&cookie=ID%3D46ce646fb752fa01%3AT%3D1748155705%3ART%3D1748156601%3AS%3DALNI_MYAN93gVlAIwXRC-LSihURdAmvfHg&gpic=UID%3D000010e5eff4517f%3AT%3D1748155705%3ART%3D1748156601%3AS%3DALNI_MZrNbzXw9yMNrmawcEhEoxUcqO6IQ&eo_id_str=ID%3D3c033a5e148073b8%3AT%3D1748155705%3ART%3D1748156601%3AS%3DAA-AfjZEFm55sCO2KLcNvSlgQkrL&nras=1&correlator=6711842162889&frm=23&ife=1&pv=2&nhd=1&u_tz=480&u_his=7&u_h=1080&u_w=1920&u_ah=1032&u_aw=1920&u_cd=24&u_sd=1&DMC=8&adx=-12245933&ady=-12245933&biw=1920&bih=957&isw=730&ish=360&ifk=2699508910&scr_x=0&scr_y=0&eid=95333411%2C95353386%2C95360812%2C95360815%2C31092655%2C95361624%2C95360959%2C95360294&oid=2&pvsid=1647744853382773&tmod=1500537313&uas=0&nvt=1&fsapi=1&ref=https%3A%2F%2Fwww.bizrobot.com%2Fcompany_bloginfo.php&fc=1664&brdim=0%2C0%2C0%2C0%2C1920%2C0%2C1920%2C1032%2C730%2C360&vis=1&rsz=%7C%7Cs%7C&abl=NS&fu=32772&bc=31&bz=1&td=1&tdf=2&psd=W251bGwsbnVsbCxudWxsLDNd&nt=1&ifi=1&uci=1.9f49a53f1k6o&fsb=1&dtd=63" data-google-container-id="1.9f49a53f1k6o" tabindex="0" title="Advertisement" aria-label="Advertisement" data-load-complete="true">